Byblos Reboots With Gen Zers, Millennials in Mind

After a two-year hiatus marked by legal disputes, the brand is making a comeback.

Byblos’ comeback is afoot. The Italian advance contemporary brand aims to press reset, rebooting as a Gen Z- and Millennial-friendly label, with a genderless approach and a business model eschewing the rules of established seasons and fashion agenda.

“In the past two years the world has changed for good, with COVID-19 accelerati .