This new arrangement supersedes the initial contract set to conclude at the end of 2030.
Under this enduring partnership, Safilo retains comprehensive control over the entire value chain—from the design phase, which continues to be creatively led by the soccer icon, to production and worldwide distribution. Beckham and Safilo first joined forces in 2019, launching the debut Eyewear by David Beckham collection in 2020, now globally available.
The Italian firm emphasizes that Beckham has played a vital role alongside its design team in crafting an extensive array of sunglasses and optical frames. These products are released biannually at premium price points and are known for intricate details such as the ‘Talisman’, inspired by bird wings symbolizing strength, protection, and freedom, prominently featured alongside a lasered DB monogram on the lenses.
Safilo reports that the brand has built a substantial global following over the years.
Angelo Trocchia, CEO of Safilo, commented on the renewal, “We kicked off 2024 with pivotal updates to our licensed portfolio, including early renewals of key partnerships. This perpetual license with David Beckham represents a significant achievement in our strategy. It not only fortifies a major pillar of our portfolio but also reinforces one of our most prosperous eyewear brands in recent years. From the outset, our collaboration has consistently delivered high-quality collections that have positioned the Eyewear by David Beckham line as a leading male brand in the global premium sector and a significant player in Safilo’s digital landscape, propelled by Beckham’s worldwide appeal.”
Trocchia further stated, “Our ongoing collaboration will continue to amplify brand recognition and increase its global market presence.”