Louis Vuitton revealed the first in a series of print ads featuring their Spring/Summer 2009 campaign spokes model, the Material Girl Madonna.
In Louis Vuitton ads shot by fashion photographer, Steve Meisel, Madonna shows over her agile frame with a smoldering glance into the camera that reminds fans why Madonna’s been a permanent fixture in the recording industry for the past quarter century. Designer Marc Jacobs said, “I just blurted out, I think we should do Madonna. I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.” We can thank creative director Marc Jacobs for picking Madonna as the latest Louis Vuitton spokesperson. He saw the 50 year-old, Madonna in concert and recommended in a meeting the next day that Madonna be hired. The designer also marveled at the Madonna’s incredible fitness that allowed Madonna to recline, her back arched, on bentwood chairs, or shoot a leg straight up in the air, no sweat. “She is so sure of herself as an icon and as a woman. It was her idea to do the fishnets,” Jacobs said. “What fascinates me the most about her is her never-ending energy, and the idea of becoming and changing. She’s an artist who’s unafraid to use her voice.” Mr. Meisel was clearly making a stylistic choice — in this case, transforming Madonna into some sort of cyborg/rabbit hybrid, lounging around in $20,000 of Louis V. couture.
Reportedly with this deal Madonna bagged $10 million for the Louis Vuitton campaign, but that is also said to be a rumor.