American powerhouse designer Marc Jacobs has tapped the longest-serving Victoria’s Secret Angel Adriana Lima as the face of his latest fragrance, Decadence, due this fall. An antithesis to the designer’s sunny and sweet Daisy pillar, Decadence is intended to be over-the-top — complete with a sensuous shot of Lima in a boudoir setting with rich greens and golds.
“It’s about a good girl planning to be decadent,” explained Lori Singer, group vice president of global marketing at Coty Inc., the designer’s scent licensee. “It’s very high quality, opulent, very elegant and sophisticated. Daisy is more casual and whimsical and naïve. This fragrance will elevate the elegance of the entire house of Marc Jacobs fragrances.” As well, Lima appears in Jacobs’ current ready-to-wear advertising.
The American fashion designer also dressed Lima for the Met Ball, and escorts her on the red carpet on Monday, May 4.