After Chanel, Dolce & Gabbana, Bulgari and Armanis, It Marc Jacobs to launch its male fragrance this fall with its crumpled, beaten and bashed metallic bottle. Reminds of something that’s gone 10 rounds with its competitors on the men’s shelf but still alive and breathing of victory!
“It’s very difficult to combine masculinity and whimsy together,” said Harry Allen, the Manhattan-based designer who conceived Bang’s heavyweight-faced glass bottle with a crumpled center supposedly resembling the feeling of electricity. “The bottle is quirky in its nature, like the Marc Jacobs brand, but the crashed effect of metal is also very real,” he added, referring to its anodized aluminum layers.
The bottle is in itself a statement a challenge that is amazingly created by Harry Allen. “One of the challenges of this bottle was to find the right glass color, not too dark, not too light, to avoid issue with UV glue”, said Jake McCabe, the creative director for Marc Jacobs fragrances.
The final and finished product resembles a Frank Gehry building, with its unfinished, almost crude design — although this wasn’t Allen’s intention. “If you strike a chord, all of a sudden you have a reinforcement of a good design.”