J.C Penney was already searching to have some new gaze for the urban areas, now with the cooperation of the celebrity designers Ashley and Mary-Kate Olsen; J.C Penney is going to set junior’s brand. Fashion designers Ashley and Mary-Kate Olsen are the Manhattan-based celebrity designers.
Fashion designers Ashley and Mary-Kate Olsen both are not just the brilliant designers but also the excellent businessmen, so it is expecting that they will give assistance to J.C Penney, for the launch of the Manhattan store, through their understanding eyes to see the Fashion trends. The store will display the collection for the ‘grown-up kids’ or for teens, in particular. Other than its good cutting edge marketing the whole kid’s collection of the Fashion designers Ashley and Mary-Kate Olsen (commonly popular as the ‘Olsen twins’ in Norway) is worthy to explore. The major focus of the marketing of J.C Penney would be on the social-media buzz, "guerrilla" street distribution of Olsenboye. They have plan to advertise it in the New York City as well.
Fashion designers Ashley and Mary-Kate Olsen are on the view that they are working with the J.C Penney for the two-year contract but we can extended the relationship.