Onitsuka Tiger Unveils Exclusive Tokyo Store for its Yellow Line

Onitsuka Tiger Japan
Onitsuka Tiger Japan

Tokyo’s Ginza district welcomes Onitsuka Tiger’s fresh concept store, dedicated exclusively to its Yellow Collection, initially launched at Milan Fashion Week this February.

Ginza’s new spot is awash in the line’s hallmark ‘Tiger Yellow’ and black hues, coupled with a revamped logo flaunting bold typography. Designed to stand out, the store’s facade sports a stucco plaster finish, offering varied looks depending on the viewer’s perspective. Intriguingly, this plaster is set to gain a polished patina over time.

The showcased Autumn/Winter 2023 Yellow Collection delves into the essence of urban layering – a nod to Japan’s inherent culture of layered dressing. The curated collection includes everything from expansive tailored outfits and double-breasted jackets to airy chiffon shirt dresses. Completing the ensemble, patrons can find a blend of bulky sneakers, stylish high tops, and polished boots.

Fashion enthusiasts can find this distinctive Onitsuka Tiger store at 6-2, Ginza 5-chome, Chuo-ku, Tokyo.