Fast-fashion chains Zara and H&M have earned special places in our hearts for their affordable, stylish clothing, but the sad fact is this that neither of the stores does e-commerce in the United States, that means you can’t get the clothes if you are living in an American city.
Both the stores will start e-commerce in September but it would be accessible only to the residents of certain European countries to get their fast fashion fixes online.
This is in fact senseless because why would two brands best equipped to deal with the shift not set up digital shop in the United States?
Americans are begging the company that owns Zara and Hennes and Mauritz to open their minds and provide them easy access to affordable fashion.