Odeur was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.
Odeur
![Odeur](https://designerzcentral.com/wp-content/uploads/2017/03/Designers/Gorjan_Lauseger_Petter_Hollstrm-300x300.jpg)
![Odeur](https://designerzcentral.com/wp-content/uploads/2017/03/Designers/Gorjan_Lauseger_Petter_Hollstrm.jpg)
Odeur was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments.