From Holly Willoughby and Phillip Schofield, through to Prince William, the creme de la creme of the A-list turned out to honour the UK's unsung heroes.
A team of researchers sifted through thousands of stories and contacted hundreds of charities and the emergency services to add to the shortlist. Winners were then chosen by a panel of distinguished judges. Paul Pester, CEO of TSB, said: “The Pride of Britain Awards recognise the extraordinary achievements of people right across the country.
“The dedication, commitment and courage of all nominees and winners is inspirational. The awards are a great way to celebrate the character of the people of Britain across the length and breadth of the country.” The stars were out in force for the 2017 Pride of Britain Awards tonight. From Holly Willoughby and Phillip Schofield, through to Prince William, the creme de la creme of the A-list turned out to honour the UK’s unsung heroes at London’s Grosvenor House.
Strutting her stuff on the ruby rug, Holly Willoughby dazzled in a lilac gown by Georges Hobeika, while her fellow This Morning star Amanda Holden made a statement in an eye-catching maroon print dress which was slashed to the waist. And Holly – who was famously still drunk when she hit the This Morning sofa after the National TV Awards in 2006 – told Mirror Online that this time she’s implemented a booze ban.