Following the brand’s Love Parade runway show on Hollywood Boulevard on Tuesday night, Gucci hosted its Changemakers Summit at Crenshaw High School on Wednesday.
At the program held in the school’s new performing arts auditorium, the brand highlighted the third round of its initiatives, and unveiled the opening of applications for the fourth round of student scholarship and community organization impact grants.
Powered by Gucci Equilibrium, the program has already invested more than $2.5 million of a multiyear commitment since its founding in 2019.
The 2022 Gucci Changemakers Impact Fund will support 12 non-governmental organizations with one-year grants of $50,000 each. The Gucci Changemakers Scholarship Program will award up to 10 students with a $20,000, one-year scholarship based on financial need.
“This is a way to breathe new creativity and life into the world when we need it most,” said Susan Chokachi, Gucci Americas president and chief executive officer, kicking off the program.